Luxury Bags Campaign
A campaign launch for the curated pilot collection of designer bags at Rent The Runway.
Scope
Design direction, packaging design, site + app user journey, marketing assets, and PR event collateral. I played a central creative role in ideation through production, securing executive buy-in at each step.
Concept
I co-concepted the campaign tagline "Every Icon Needs An Iconic Bag" of which centers the launch on the idea that a bag is a statement of identity and more than just an accessory. This curated pilot collection is available exclusively for RTR Icon members.
RTR Brand Refresh